A Social Media Moment: The Importance of Sharing on Facebook

With my arrival to the Meso Foundation, I have decided to offer a new segment from time to time here on the blog. With “A Social Media Moment” we offer a quick tutorial and commentary on getting the most out of social media in order to raise awareness in the pursuit of a cure. —TM


At the Meso Foundation we are all about mesothelioma awareness, and in our social media initiative one of our most powerful and influential tools is Facebook. With both a Group Page and a Fan Page, we are reaching out to the world with our message and advocacy, but in the brief time I’ve been on board I have noticed a trend that tends to go overlooked in one of our most powerful platforms. What I see is people going to our respective pages and “Liking” what they see (which is great – please keep doing that!) but not sharing what they like.

What’s the difference? Quite a bit, actually.

First, you’ll hear many seasoned social media experts go on (and on…) about the importance (or, no kidding — Return on Investment) of a “Like” on Facebook. The “Like” is very important in that it is easily trackable, and when you like a page or a news item — be it our own Foundation’s page, a friend’s funny picture of the day, or a song shared via Spotify — it is a trackable statistic. At a glance, you can see how many times your page or news item has been liked, and your own profile page lets your network know that you have liked something today. Continue reading “A Social Media Moment: The Importance of Sharing on Facebook” »