Media Coverage Raises Mesothelioma Awareness

Mary HesdorfferOn Friday, September 26, the Meso Foundation and the mesothelioma community recognized Mesothelioma Awareness Day.

Among the many efforts to raise awareness on Friday, some took to the media to have their message broadcast to a wide audience.

We are listing here just two of those (if you obtained media coverage, please let us know so we can include it in our comprehensive list – email mbelamaric@curemeso.org)

As part of a Meso Awareness Day media tour, Mary Hesdorffer, the nurse practitioner and executive director of the Meso Foundation, served as an expert interviewee on nearly twenty television and radio stations. Mary spoke about mesothelioma and explained the role of clinical trials as part of a patient’s treatment. Below, we include one of the interviews that took place live on Friday morning.

 

Mesothelioma community members Yvonne Hall and Donna Bruszewski also took to the media, as they interviewed with WTVQ in Kentucky. Yvonne’s son lost his battle with mesothelioma at the age of 39. Donna lost her husband to the disease when he was 68-years-old. The pair used the media interview to tell people about mesothelioma, the risks involved, and what need to be done to stop it in the future. View the interview below.

Meso Foundation volunteers also gathered on Friday morning at Rockefeller Plaza in New York City to raise national awareness at the Today Show. View the video clip below of Al Roker speaking with Erica Iacono, a member of the Meso Foundation’s Board of Directors.

To learn more about mesothelioma and see how you can get involved, visit curemeso.org/answers.

Today is Mesothelioma Awareness Day!

Meso Awareness DayToday, September 26, 2014, is Mesothelioma Awareness Day. The Meso Foundation and its volunteers are hard at work raising awareness for this cancer, and we want to fill you in on all of the events: This morning, Meso Foundation volunteers appeared on the Today Show; Mary Hesdorffer, NP, the executive director of the Meso Foundation, was part of an educational media tour; the Meso Foundation and Penn’s Abramson Cancer Center are hosting a regional mesothelioma conference in Philadelphia; and the Foundation has launched a social media campaign to raise awareness.

There is still time for you to get involved in today’s events. Below, find the Meso Foundation’s Facebook post that can be shared with your friends and family to raise mesothelioma awareness. You can also visit curemeso.org/answers to learn more about mesothelioma and see what you can do to help.

ROCKEFELLER PLAZA

This morning, Meso Foundation volunteers gathered at Rockefeller Plaza to raise national mesothelioma awareness on the Today Show. Below, view photos from the event and a video of Erica Iacono, a member of the Meso Foundation’s Board of Directors, speaking with the Today Show’s Al Roker.

Meso Foundation Volunteers on Rockefeller Plaza Meso Foundation Volunteers on Rockefeller Plaza

MEDIA EDUCATION PROGRAM

In other major news from this morning, the Meso Foundation’s Executive Director, Mary Hesdorffer, NP, took part in a media education program to raise mesothelioma awareness by participating in interviews with multiple television and radio stations across the country.

Mary_MediaTour1


PHILADELPHIA CONFERENCE

In Philadelphia, Focus on Mesothelioma is currently taking place. This regional conference presented by the Meso Foundation and Penn’s Abramson Cancer Center is a way of bringing together area experts in the field of mesothelioma. The conference is open to the public, and topics of discussion include clinical trial participation, latest advances in peritoneal and pleural mesothelioma, palliative care, early detection, genetics, coping with mesothelioma, and survivorship. The Meso Foundation will be providing conference updates throughout the day via social media.

Philadelphia Conference


SOCIAL MEDIA CAMPAIGN

The mesothelioma community is also raising awareness through Facebook. The Meso Foundation created a graphic that outlines facts about mesothelioma and asbestos that was posted on Facebook yesterday. The Foundation’s followers have been tasked with sharing the graphic with their friends and family to get the word out about this cancer. View the post below and share it with your own Facebook network to raise mesothelioma awareness.


GET INVOLVED

Perhaps the quickest and simplest way to support the Meso Foundation’s mission is to make a donation. Given the long latency of mesothelioma, for thousands of Americans, the damage has already been done — the asbestos has been inhaled. Now it is our responsibility to invest in prevention research, and to make sure that if they develop mesothelioma, life-saving treatments and a cure are waiting for them. The Meso Foundation is the only 501(c)(3) nonprofit organization dedicated to eradicating mesothelioma and easing the suffering caused by this cancer. If you still need convincing, click here for more reasons why you should give.

Another easy way to get involved is to get informed and share this information with others. Visit curemeso.org/answers for facts about mesothelioma and asbestos, and to view more ways you can help.

Author of ‘We Need to Talk About Kevin’ Speaks Up About Deadly Cancer

Author Lionel Shriver pledges her support for Mesothelioma Awareness Day.The Meso Foundation recently released a video of award-winning author, Lionel Shriver, in which Ms. Shriver urges viewers to observe September 26th as Mesothelioma Awareness Day. The video can be watched on the Meso Foundation’s YouTube channel, or through the player below.

“Several years ago, one of my closest friends was diagnosed with mesothelioma,” says Ms. Shriver in the video. “Her experience of living with the disease, and ultimately dying from it, moved me to write my tenth novel, ‘So Much for That.’”

“So Much for That” is a fictional novel that tackles the complicated topic of healthcare in the United States through the experience of a mesothelioma patient and her family.

In the video, viewers are urged to visit the Meso Foundation’s website at curemeso.org to learn more about Mesothelioma Awareness Day.

Ms. Shriver is best known as the author of the award-winning novel “We Need to Talk About Kevin,” and “Big Brother.”

Mesothelioma Awareness Day is a grassroots movement established in 2004 by volunteers of the Meso Foundation with the goal of bringing more attention and funding to this historically-neglected cancer.

“On behalf of the mesothelioma community, I am infinitely grateful to Ms. Shriver for her help in raising awareness,” said Mary Hesdorffer, the nurse practitioner and executive director of the Meso Foundation.

“More awareness of this disease and the consequent increased funding for research, education, support, and advocacy is exactly what is needed to help us save lives,” added Ms. Hesdorffer.

View Lione Shriver’s video below, and learn more about Mesothelioma Awareness Day at curemeso.org/awarenessday.

Get Ready for Meso Awareness Day 2014

Mesothelioma Awareness Day 2014 will be observed on September 26th.Mesothelioma Awareness Day is just around the corner on September 26th! Established by Meso Foundation volunteers in 2004, Meso Awareness Day has been the driving force behind the movement to bring more attention and funding to this cancer. In the last ten years, through various activities, the Meso Foundation and its volunteers have been able to obtain “National Mesothelioma Awareness Day” proclamations by both the U. S. Senate and the House of Representatives, have raised nearly a million dollars, have received local government proclamations in their states and localities, and have received dozens of instances of media coverage for their stories, events, and activities.

In 2014, help us continue this trend. There are a number of ways that you can get involved, such as:

GOVERNMENT: Make Mesothelioma Awareness Day an official day in the states and cities where this hasn’t yet happened.

FUNDRAISING: Organize/attend a fundraising event. Visit curemeso.org to view upcoming events or explore the many ways you can get involved and plan your own event.

MEDIA COVERAGE: Contact your local media to obtain coverage of Meso Awareness Day in your area.

GENERAL AWARENESS: Use your social media networks to bring attention to mesothelioma and to educate your friends, families, and communities about our mission to eradicate mesothelioma and end the suffering caused by this cancer.

CONFERENCE: Join the Meso Foundation at the University of Pennsylvania in Philadelphia for a regional conference with experts in the field of mesothelioma. The conference will take place on Friday, September 26 at The Hub, Cira Centre located at 2929 Arch Street, Philadelphia, PA 19104.

TODAY SHOW: If you are in the New York are, join Meso Foundation volunteers as they again gather at Rockefeller Plaza in New York City for the Today Show on the morning of Friday, September 26. RSVP NOW. Check out the video below from Meso Awareness Day 2012!

More information about Mesothelioma Awareness Day is available on our website at curemeso.org/awarenessday.